Organizations are investing in AI tools, tracking usage, and providing training—but are those measures telling us whether people can actually work with AI effectively?
In this episode of Tangents with TorranceLearning, Megan Torrance talks with Sam Rogers, founder and CEO of PAICE.work, about measuring People + AI Collaboration Effectiveness. Sam explains why tool adoption, course completion, and self-reported confidence offer only a limited view of AI capability—and how behavioral observation can help organizations understand what people actually do when AI is incomplete, uncertain, or wrong.
They explore AI collaboration as a performance system, the importance of governance readiness, and the role of privacy-first measurement in identifying organizational risks without turning assessment into employee surveillance. Sam also shares why effective AI use depends less on technical knowledge than on judgment, accountability, verification, and the ability to improve the work produced with AI in the loop.
Hosts: Megan Torrance and Meg Fairchild
Producers: Meg Fairchild and Dean Castile
Music: Original music by Dean Castile
Resources and links from this episode
PAICE Framework Whitepaper: Measuring People + AI Collaboration Where It Actually Happens
PAICE.work: Learn more about the behavioral assessment of People + AI Collaboration Effectiveness.
Voice AI in Firms: A Natural Field Experiment on Automated Job Interviews
AI Transparency Statement: AI was used to generate the first draft of the transcript and the show notes for this episode. It was then edited by real humans.
Hey, Megan, let's do a podcast. Great idea. What
Speaker:should we talk about?
Speaker:One of the really, really fantastic things about
Speaker:my job in the universe is that I get to meet all sorts
Speaker:of really fantastic people and have really interesting
Speaker:conversations. And I've decided to share those
Speaker:conversations. So, Sam Rogers, welcome. It is
Speaker:so exciting to finally get to have this
Speaker:conversation — actually, I've been thinking about this conversation for the last few
Speaker:months — and to dig into your
Speaker:work and where you are and where you see things right now.
Speaker:So can you start off by introducing yourself? Sure.
Speaker:Yes. Hi, Megan. Thanks for having me. I'm Sam Rogers,
Speaker:founder and CEO of PAICE dot Work. I also run Snap Synapse,
Speaker:where I've spent over two decades helping organizations with their
Speaker:learning management systems, creating learning content, more generally
Speaker:making change stick. For years, I was the guy
Speaker:that companies called when their learning ecosystem wasn't working right. And
Speaker:have helped with migrations, integrations, workflow fixes, all that unglamorous
Speaker:stuff that makes learning manageable at work.
Speaker:Well, and I love the different directions at which
Speaker:you come at this work, and a lot of those nuts and bolts,
Speaker:Sam, make it actually happen in the world,
Speaker:right? Like, it's one thing to design a program, but if you can't make it
Speaker:happen in the world, it's like bears in the woods
Speaker:and whatever bears are supposed to be doing in woods. So I,
Speaker:you know, I also appreciate — the boring, nerdy
Speaker:person in me sees the boring, nerdy person in you and actually making
Speaker:these out. You and I met at Learning Dev camp years
Speaker:and years ago, back
Speaker:when we were just children, I'm sure. You were doing
Speaker:a lot of video and learning design for video, and
Speaker:you also share
Speaker:this ecosystem framework, or
Speaker:sense about you. And you were also one of the first LXD
Speaker:people that I knew that went really deep into AI. Lots and lots of
Speaker:people did, but you're one of the
Speaker:ones who was very early in helping
Speaker:people get comfortable with it, helping people
Speaker:do smart things with it, right? And
Speaker:although I will say that I remembered you made a playlist for
Speaker:Learning Dev Camp that was so catchy — an
Speaker:AI-generated playlist — it was so catchy that I caught myself two weeks later,
Speaker:you know, just kind of humming something in the shower, and I'm like, where did
Speaker:this song come from? Where did this song come from? Where did this song...? And
Speaker:all of a sudden I started singing and realized it was the Learning Dev Camp
Speaker:song. It came from AI.
Speaker:Wow, that is creepy. So, but,
Speaker:when you and I chatted at Dev Learn, right, you're
Speaker:getting really strategic about this and looking
Speaker:forward to the kinds of things that we will need
Speaker:as an industry, as a society, as an ecosystem, not just
Speaker:as learning designers, right? And it's around the assessment of an
Speaker:individual's and an organization's actual capabilities
Speaker:with AI — not just usage. So
Speaker:how did you get to this point? How did you realize we needed this?
Speaker:Well, for better or for worse, I never really think in terms
Speaker:of like what L&D needs. I think more generally about,
Speaker:you know, business needs. And every business
Speaker:needs to use AI well, and of course, most
Speaker:don't yet, right? Because it's new to the business workflow.
Speaker:But they don't even really have the best way to
Speaker:talk about, let alone measure, what good looks like
Speaker:in this new context. So these are
Speaker:problems that I'm solving with PAICE. I built
Speaker:a measurement and workflow system to
Speaker:make AI adoption teachable, governable,
Speaker:real. Not just that people tried the tool, but that it's actually
Speaker:producing outputs that people value. I
Speaker:love it. I love it. Right, so it's not just, "did you use it? Did
Speaker:you try it?" But "are you using it well?" I think that's fantastic.
Speaker:Okay, so stop for a minute. Let's look
Speaker:at PAICE dot work, and I want to start with the super basics. What does
Speaker:PAICE dot work stand for? It's an acronym, right?
Speaker:It is. It's P A I C E
Speaker:and it stands for People plus AI Collaboration
Speaker:Effectiveness. It's a framework basically for measuring
Speaker:if people — how well people can work with AI safely,
Speaker:repeatably, in a way that can be taught, managed, and governed. Here
Speaker:we are at the end of:Speaker:AI usage. And that's a start. But really
Speaker:I'm more interested in capability. That is the shift where
Speaker:L&D becomes truly essential. I
Speaker:actually use the acronym P A I C E in a couple
Speaker:places. It's also the capability
Speaker:measures of Performance, Accountability,
Speaker:Integrity, Collaboration and Evolution that spells out
Speaker:PAICE. I actually — I think I came up with that one first, but
Speaker:there's also the scoring tiers and the products
Speaker:and all that kind of thing. I maybe went a little too hard on the
Speaker:branding, but having a common mnemonic is definitely helpful.
Speaker:Absolutely. And I really like
Speaker:— common to both of those is the word "collaboration," right?
Speaker:And so I think that that's the key with seeing AI tools
Speaker:as being a collaboration. It's a new kind of partner. I
Speaker:hesitate to anthropomorphize it, but it is a
Speaker:different kind of work. And so I'm really excited
Speaker:about the collaboration, but at the same time, in order to implement tools, in order
Speaker:to use tools well, the people need to collaborate and be able to
Speaker:have different kinds of conversations as well. So I'm really digging the
Speaker:collaboration space on this. Yeah, great, me too.
Speaker:So typically, right when, when I talk to organizations and
Speaker:we say, what are you measuring with
Speaker:your AI tools? They'll say, "wait, wait, wait, wait, wait, wait!" It's too early to
Speaker:be measuring results and business and all this stuff and everybody tries to, but there's
Speaker:this conversation around, should we be measuring dollars? Which
Speaker:is one piece of things, but we also look at, right, organizations
Speaker:are asking their people, "are you using tools?" So self reporting tools usage.
Speaker:Depending on your scale
Speaker:in the organization, your tools actually keep track of who
Speaker:uses them and for how long a session and how many minutes and how
Speaker:many sessions a week and whatnot. That is only though
Speaker:— it's notably — that's only on the approved and paid
Speaker:for tools by the company. Not all the things that you might bring along
Speaker:for the ride as well. People are tracking
Speaker:completion of required training, right? "When we pushed out
Speaker:the compliance training about AI, did you, did you take it?" We all know
Speaker:what an effective learning metric that is. And then
Speaker:several of my clients
Speaker:are, you know, they're — how many of their people, how many of their client-facing
Speaker:people have certified, you know, completed an AI
Speaker:certification program or something like that, right? So still a measure
Speaker:of activity, but kind of a
Speaker:measure of "I have completed a
Speaker:thing." What does PAICE dot work measure,
Speaker:actually? Yeah, I'm glad
Speaker:you brought up the training itself is a perfect
Speaker:analogy here. So the old butts-in-seats metric, you know,
Speaker:it doesn't tell us a whole lot. We know that.
Speaker:We don't just want to show the activity-based checkboxes of attended,
Speaker:and completed, and passed, and — all those things are needed, certainly. They're
Speaker:just not enough. They never really were enough.
Speaker:But they're just the first hurdle that we had to clear in any
Speaker:kind of learning intervention. But very soon after we clear that bar,
Speaker:the next one comes into focus, which is what difference does it make? So
Speaker:just like with any learning intervention, AI can
Speaker:make the kind of difference that the business is hungry for or it
Speaker:can do something else that isn't that. What PACE
Speaker:aims to do is quantify the risks of AI,
Speaker:not on a technological basis, but on the human level.
Speaker:So the shorthand I often give is, it's like FICO for
Speaker:AI risk. That's a very US-centric term, I know, but
Speaker:PAICE is global in scope. It's basically
Speaker:helping the organization assess what are the risks
Speaker:of giving these high-powered tools to our workforce.
Speaker:I think that's really, really
Speaker:so important. I remember an early conversation I had with Josh Cavalier,
Speaker:and there's conversation about why are some
Speaker:organizations adopting AI and why are so few doing it.
Speaker:This was several years ago and we had this conversation around
Speaker:organizational risk. These tools do things, these
Speaker:tools have access to a lot of things. And the, the gateway
Speaker:to that, by the way, are humans. But the,
Speaker:because of the — the possibility of risk is so
Speaker:great, both frequency and impact, that...
Speaker:this is, this is different. This is different than rolling
Speaker:out calculators. This is different than rolling out the internet. This is different.
Speaker:So I think this is such important work.
Speaker:You've written a white paper, and I've had a
Speaker:chance to dig in and give a
Speaker:round or two of thoughts on that, which was so much
Speaker:fun. Thank you so much for that opportunity. There's a couple
Speaker:of terms now we've got PAICE dot work covered. There's a couple terms that
Speaker:I'd like for you, in this context, to
Speaker:discuss and define a little bit more. One is, what do you mean by "AI
Speaker:collaboration"? Yeah, well, well, first I just want to say again,
Speaker:thank you, Megan, for your time and generosity on that version of the white
Speaker:paper. I've since made some pretty substantial revisions that incorporate
Speaker:the feedback that you and others have provided. The new version is much
Speaker:shorter and introduces fewer terms that need definition. But, but
Speaker:the "AI collaboration" one that you kind of foreshadowed there,
Speaker:yeah. What do we mean when we talk about AI collaboration?
Speaker:Because it's not people using AI, it's
Speaker:the ability of a person or a team to reliably
Speaker:produce good work with AI in the loop,
Speaker:with its known limitations, with review checkpoints
Speaker:with the required organizational
Speaker:accountability. So in L&D terms, it's
Speaker:a performance system. This isn't like skill badging or certifications.
Speaker:It's a tool-agnostic means of aggregating
Speaker:human intelligence and AI intelligence
Speaker:to output work.
Speaker:Love it. Love it. Okay, so thinking about
Speaker:that then, what do we mean by "governance readiness"?
Speaker:Yeah, we've seen a lot about AI
Speaker:readiness in general and well, "ready or not, here it comes." At
Speaker:PAICE, we refer more to governance readiness, which
Speaker:is the organization's ability to scale AI without all
Speaker:the confetti. I'm not opposed to confetti and celebrating things; I've
Speaker:been known to throw some confetti on occasion. But this
Speaker:version of readiness includes
Speaker:guardrails, it includes review cycles, it includes escalation
Speaker:paths, ownership; it's hard to take readiness
Speaker:as a term seriously with those elements
Speaker:missing. So that's what we mean when we talk about
Speaker:governance readiness. I kind of like that.
Speaker:So a lot of times "readiness" is in a conversation around literacy and
Speaker:individuals' skill sets, or
Speaker:change capacity, or interest and
Speaker:willingness, right? "Readiness," "willingness," right? But governance is
Speaker:a word nobody really, or very few
Speaker:people, really get excited about. But governance is
Speaker:what we need to make sure that we're doing this in a sane and
Speaker:orderly way that is safe and effective for the
Speaker:organization overall. The readiness to have that
Speaker:governance infrastructure, I think is just at a level above both of
Speaker:those. So I kind of love that a lot.
Speaker:Great. Okay, so behavioral
Speaker:observation is the next thing I want you to dig in
Speaker:because PAICE is not a multiple choice test.
Speaker:That's right, yeah. So, we can
Speaker:— we're very familiar in L&D with testing what people know about
Speaker:something. That doesn't mean that they're going to do anything
Speaker:or that their knowledge would be predictive of what they would do
Speaker:or how people feel about something, you know, with a sentiment survey or something like
Speaker:that. The reason I made PAICE is
Speaker:because those things don't "matter harder"
Speaker:when it comes to AI. Like there's the
Speaker:conversation we have in L&D all the time about trying to get closer
Speaker:to the things that actually matter and what is actually predictive
Speaker:of behavior. But the best thing to observe is behavior
Speaker:itself. So that's what PAICE does.
Speaker:That's what it's built to do. And it's not,
Speaker:it's not asking you what you know about AI. Which is great because
Speaker:you don't actually have to know a lot about AI in order
Speaker:to use AI well, just like you don't have to be a great
Speaker:mechanic to be a great driver, right? Like I
Speaker:want to get this thing where I want to go. The ability
Speaker:to do that is really what PAICE is focused on, of
Speaker:watching that. In the same way that you take a driver's
Speaker:test; there's the written part of the test. Yes, you have to know
Speaker:stuff. But then someone sits in a car with you and they take you on
Speaker:a route that is unpredictable, that maybe you've never been on
Speaker:before. And they're watching how you perform
Speaker:in that circumstance and giving you your
Speaker:license based on how you perform against that
Speaker:rubric. That's the best analogy for what PAICE is
Speaker:doing by watching how people use AI in
Speaker:this kind of simulation circumstance and
Speaker:then being able to provide very specific
Speaker:feedback and ratings based on that assessment.
Speaker:I love this. And actually the way in which
Speaker:you're doing this with PAICE dot work has become my new example
Speaker:of when I'm, when I'm describing Will
Speaker:Talheimer's Learning Transfer Evaluation model. And people are like, "well, what's the difference between
Speaker:a tier 6 decision competence and a
Speaker:tier 7 — sorry, tier 5 decision competence, 6 task competence" — like
Speaker:task competetence. We actually watch somebody do it.
Speaker:And this is a great example by the way.
Speaker:So super, super cool. Now, but here's the thing; as I
Speaker:think back to my own driver's test and what a nerve-wracking experience that was,
Speaker:but that gave me the ticket to do something, right? It literally gave me the
Speaker:keys, right? Or license to drive.
Speaker:This kind of measurement is a
Speaker:bold and maybe challenging move from a
Speaker:measurement perspective, right? I can imagine it makes some people
Speaker:uncomfortable to be assessed this way, particularly
Speaker:if they like to think of themselves as having great skills. Everybody is an above
Speaker:average driver, right? By some miracle of metrics,
Speaker:everyone's above average. Yeah, everybody is above — like, "I'm a good driver, of course!"
Speaker:And what are
Speaker:some of the change components that an organization should
Speaker:be thinking about if they are looking
Speaker:at something like PAICE dot work? Well, the
Speaker:first thing to say is that I built
Speaker:PAICE dot work on Privacy by Design principles. So
Speaker:as far as like the person who sat in the car with you and
Speaker:your nerve-wracking experience of your driver's test, PAICE
Speaker:is built to scale
Speaker:that kind of individual assessment and
Speaker:observation, but it's scaling it using AI, so
Speaker:there's not actually a person watching. So when you go through the
Speaker:assessment, no one knows that you did. No one
Speaker:sees your score unless you choose to show it off. Teams
Speaker:and organizations can still see that their people did something in
Speaker:aggregate. They can still see any gaps and dangers that exist
Speaker:at a higher-level view, which is really what they want anyway.
Speaker:Well, most of the time, I should say. Anyone who's been responsible
Speaker:for compliance reporting knows that there's
Speaker:inevitably a persecution motive that develops within the
Speaker:organization of, you know, "let's fire all the low
Speaker:scores" or the, you know, all that kind of thing that happens. I've designed
Speaker:PAICE to be immune to that. So not even I
Speaker:know how specific individuals are scoring. I just
Speaker:see that anonymized individuals are getting their scores.
Speaker:That way I can't be coerced into helping fire people. You know, the
Speaker:platform can't be used that way. But
Speaker:eventually PAICE dot work will probably have some competition.
Speaker:I'm happy to let the competition take that
Speaker:legally-riddled and misaligned work. Our mission is
Speaker:to enable safer and more effective
Speaker:people-plus-AI collaboration by providing
Speaker:independent capability measurement.
Speaker:We're also a public benefit corporation, so we're fully
Speaker:committed to scaling a profitable company, but we're structured so that we
Speaker:never have to choose between profit and principle.
Speaker:So that's important for people to know: You're not being
Speaker:observed in that traditional sense. This is a new capability that AI
Speaker:opens up that has never really existed before. And it's also important for
Speaker:organizations to know that what you're getting is a view
Speaker:of your people, not a view of individuals,
Speaker:like in a learning management system or something. Okay. And
Speaker:that's, that's perhaps different than what people are expecting from
Speaker:L&D or from their organizations. So probably an important message.
Speaker:I will find the link and add it to
Speaker:this podcast when we publish it, but there was an interesting piece
Speaker:of research that was done with one of the large recruiting
Speaker:firms and they conducted a trial in which
Speaker:they allowed applicants to either interview with a
Speaker:human interviewer, an AI interviewer — actually,
Speaker:they didn't — group one had to interview with a human.
Speaker:Group two had to interview with an AI. And group three
Speaker:got the choice. And there was some interesting,
Speaker:interesting findings that came out. One was that people who
Speaker:interviewed with the AI tools actually scored higher.
Speaker:Humans did the scoring. It was just the interview was
Speaker:with the AI humans did the scoring. And so some of
Speaker:their thinking was that it freed people up. They didn't feel quite so, so
Speaker:judged. And so that's interesting.
Speaker:What they also found in that third group where they allowed people to choose
Speaker:was that women and minorities
Speaker:tended to choose the AI more frequently. Yeah. And
Speaker:their thinking behind this and some of their follow up
Speaker:was that they were feeling like they would be more assessed as an
Speaker:individual and not based on their social identity
Speaker:characteristics. I thought, "mind blowing." Yeah. This is a tool for
Speaker:equity and participation.
Speaker:Yes. And they're probably right, is my
Speaker:instinct. The studies have yet to be done,
Speaker:but AI can amplify whatever it is that we
Speaker:want to focus on and use it for. So one of the big worries is
Speaker:certainly security and privacy
Speaker:and all those kinds of things. I've directed PACE to use
Speaker:AI to make it impossible to deconstruct
Speaker:an individual's identity from what it is that's being gathered. Like if we
Speaker:aim it at Privacy by Design, it stays private. If we
Speaker:aim it towards equity, it works great for that. When we aim
Speaker:towards accessibility, it works great for that too.
Speaker:It's a matter of how we drive that AI output to
Speaker:where it is that we choose to go, where we want to go. So
Speaker:I get a little meta about that and I'm doing my best to
Speaker:practice what we're preaching with PAICE.
Speaker:I love it. I absolutely love it. Okay,
Speaker:this has been fascinating, but I want to take a
Speaker:slight shift here. I am always
Speaker:curious about people's work quirks.
Speaker:What are productivity habits — things that make you either
Speaker:super effective or super annoying to the people around? The
Speaker:variety is always interesting and surprising. I always learn something more about people that
Speaker:I didn't know before. Do you have any favorite habits
Speaker:or tips? Your favorite fidget, your favorite distraction?
Speaker:So I'm probably a pretty quirky worker. I get along well in
Speaker:anybody's office. But 25 years ago I was the only person with three
Speaker:computers on my desk. One development box, one kind of
Speaker:handicapped baseline computer for testing, my own personal laptop.
Speaker:Today I'm still doing something like that. Three computers on
Speaker:my desk now, but I'm also working across
Speaker:ChatGPT, Claude, Gemini, Perplexity, usually a local model like
Speaker:Deepseek, all at once. And I find myself
Speaker:serving as the human transport layer between them all very
Speaker:often. I have my own Obsidian vault, which I
Speaker:am kind of obsessive over. That's where text and
Speaker:all the other files land. I'm like Markdown native,
Speaker:so anything that's coming to me, I'm
Speaker:often like porting in and out of Markdown,
Speaker:which is just a basic text format. And I
Speaker:do all of my, all of my jotting still in a paper
Speaker:notebook, I think, which is... which is probably a
Speaker:quirk at this point. I use mine constantly because just of the
Speaker:quality of thinking that comes out is just better for certain things.
Speaker:What I don't use unless I have to
Speaker:is mobile devices. I was one of the first independent
Speaker:iOS developers long ago. I taught my smartphone cinema workshops
Speaker:for years. I still believe in the promise, but I can't ignore the history
Speaker:since then. So, yeah, I would
Speaker:say don't text me stuff so much. I'm
Speaker:not the guy that wants to do all of that on my phone.
Speaker:And I would encourage anybody who wants to create things that matter to stop
Speaker:consuming things that you don't... don't like through your phone.
Speaker:The costs outweigh the benefits, I think. So
Speaker:I'm always the one trying to find a better way to like
Speaker:not go through the phone for everything. Does that count?
Speaker:It totally counts. Maybe not what one would have expected from somebody
Speaker:who's got three computers running all the time. So I love it. I love it,
Speaker:love it, love it. Sam, thank you. Thank you so
Speaker:much for hanging out with me for a few minutes. Thank you so much for
Speaker:the work that you have done and are doing
Speaker:for the industry. And I will, I am
Speaker:sure I will bump into you at some interesting conference or some interesting
Speaker:conversation again in the future. So thank you so much. Yeah, always
Speaker:a pleasure, Megan. Thanks so much.
Speaker:So how'd that go? Megan? That was so much fun.
Speaker:I've known Sam for years and just really
Speaker:appreciate — he's always surprising, right?
Speaker:So he's this kind of easygoing, unassuming guy
Speaker:and then he starts talking and you're thinking, oh my gosh, he
Speaker:is thinking about things at a very deep level. And I appreciate
Speaker:that so much about him. And he's so willing to share and make it
Speaker:practical with other people. And that's something really
Speaker:awesome about him. He came up to me at DevLearn and literally
Speaker:gave me a paper print out of his white paper
Speaker:and asked for feedback. And I thought, well, that's
Speaker:cool. That gives me something to do on the plane. And so old school.
Speaker:Like he was talking about on paper and pen. Old school. I go out and
Speaker:I'm like scribbling in my thoughts and I'm drawing pictures
Speaker:and, "what do you mean by this?" And "you've got two of those." And "I'm
Speaker:kind of confused here," but "this is really cool. You got to amplify this."
Speaker:And then I had these, like, 18 pages
Speaker:of handwritten notes, scribbles all over, like, how do I
Speaker:get... do I put this in the mail? Do I like, what
Speaker:do I do? So no kidding. I filmed it with my
Speaker:phone. I like, took my phone,
Speaker:and of course after Sam said he doesn't like to use phones. But anyways,
Speaker:the the video camera in my phone and I talked
Speaker:through all of my notes, and it was probably the weirdest way to give
Speaker:feedback, but worked,
Speaker:so. And it was a fun paper to dig into. So
Speaker:it was great to have this conversation. It's cool to see the iteration and the
Speaker:evolution of the work that he's doing. I know you've got
Speaker:one more thing to share, Megan. I myself am really
Speaker:eager to get in and try the tool out,
Speaker:both as an individual and maybe as an organization.
Speaker:And I think that this kind of thing
Speaker:is something we'll see, in the coming years, ore and more of. Sam
Speaker:mentioned he'll have competitors. He absolutely will have competitors
Speaker:for this. But what I love is that this first one
Speaker:is like a research project project. It is
Speaker:an amplifier for us. So super cool stuff.
Speaker:I love my job. This is Meg Fairchild and Megan
Speaker:Torrance and this has been a podcast from
Speaker:TorranceLearning. Tangents is the official podcast of
Speaker:Torrance Learning (as though we have an unofficial one). Tangents
Speaker:is hosted by Meg Fairchild and Megan Torrance. It's
Speaker:produced by Dean Castle Castile and Meg Fairchild, engineered and
Speaker:edited by Dean Castile, with original music also
Speaker:by Dean Castile. This episode was fact checked
Speaker:by Meg Fairchild.