Organizations are investing in AI tools, tracking usage, and providing training—but are those measures telling us whether people can actually work with AI effectively?

In this episode of Tangents with TorranceLearning, Megan Torrance talks with Sam Rogers, founder and CEO of PAICE.work, about measuring People + AI Collaboration Effectiveness. Sam explains why tool adoption, course completion, and self-reported confidence offer only a limited view of AI capability—and how behavioral observation can help organizations understand what people actually do when AI is incomplete, uncertain, or wrong.

They explore AI collaboration as a performance system, the importance of governance readiness, and the role of privacy-first measurement in identifying organizational risks without turning assessment into employee surveillance. Sam also shares why effective AI use depends less on technical knowledge than on judgment, accountability, verification, and the ability to improve the work produced with AI in the loop.

Key topics discussed

Hosts: Megan Torrance and Meg Fairchild

Producers: Meg Fairchild and Dean Castile

Music: Original music by Dean Castile

Resources and links from this episode

Learning Transfer Evaluation Model: Will Thalheimer’s framework for evaluating learning outcomes and performance

PAICE Framework Whitepaper: Measuring People + AI Collaboration Where It Actually Happens

PAICE.work: Learn more about the behavioral assessment of People + AI Collaboration Effectiveness.

Voice AI in Firms: A Natural Field Experiment on Automated Job Interviews

AI Transparency Statement: AI was used to generate the first draft of the transcript and the show notes for this episode. It was then edited by real humans.

Transcript
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Hey, Megan, let's do a podcast. Great idea. What

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should we talk about?

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One of the really, really fantastic things about

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my job in the universe is that I get to meet all sorts

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of really fantastic people and have really interesting

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conversations. And I've decided to share those

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conversations. So, Sam Rogers, welcome. It is

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so exciting to finally get to have this

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conversation — actually, I've been thinking about this conversation for the last few

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months — and to dig into your

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work and where you are and where you see things right now.

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So can you start off by introducing yourself? Sure.

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Yes. Hi, Megan. Thanks for having me. I'm Sam Rogers,

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founder and CEO of PAICE dot Work. I also run Snap Synapse,

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where I've spent over two decades helping organizations with their

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learning management systems, creating learning content, more generally

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making change stick. For years, I was the guy

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that companies called when their learning ecosystem wasn't working right. And

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have helped with migrations, integrations, workflow fixes, all that unglamorous

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stuff that makes learning manageable at work.

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Well, and I love the different directions at which

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you come at this work, and a lot of those nuts and bolts,

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Sam, make it actually happen in the world,

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right? Like, it's one thing to design a program, but if you can't make it

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happen in the world, it's like bears in the woods

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and whatever bears are supposed to be doing in woods. So I,

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you know, I also appreciate — the boring, nerdy

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person in me sees the boring, nerdy person in you and actually making

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these out. You and I met at Learning Dev camp years

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and years ago, back

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when we were just children, I'm sure. You were doing

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a lot of video and learning design for video, and

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you also share

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this ecosystem framework, or

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sense about you. And you were also one of the first LXD

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people that I knew that went really deep into AI. Lots and lots of

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people did, but you're one of the

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ones who was very early in helping

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people get comfortable with it, helping people

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do smart things with it, right? And

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although I will say that I remembered you made a playlist for

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Learning Dev Camp that was so catchy — an

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AI-generated playlist — it was so catchy that I caught myself two weeks later,

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you know, just kind of humming something in the shower, and I'm like, where did

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this song come from? Where did this song come from? Where did this song...? And

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all of a sudden I started singing and realized it was the Learning Dev Camp

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song. It came from AI.

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Wow, that is creepy. So, but,

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when you and I chatted at Dev Learn, right, you're

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getting really strategic about this and looking

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forward to the kinds of things that we will need

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as an industry, as a society, as an ecosystem, not just

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as learning designers, right? And it's around the assessment of an

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individual's and an organization's actual capabilities

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with AI — not just usage. So

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how did you get to this point? How did you realize we needed this?

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Well, for better or for worse, I never really think in terms

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of like what L&D needs. I think more generally about,

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you know, business needs. And every business

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needs to use AI well, and of course, most

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don't yet, right? Because it's new to the business workflow.

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But they don't even really have the best way to

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talk about, let alone measure, what good looks like

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in this new context. So these are

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problems that I'm solving with PAICE. I built

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a measurement and workflow system to

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make AI adoption teachable, governable,

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real. Not just that people tried the tool, but that it's actually

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producing outputs that people value. I

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love it. I love it. Right, so it's not just, "did you use it? Did

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you try it?" But "are you using it well?" I think that's fantastic.

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Okay, so stop for a minute. Let's look

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at PAICE dot work, and I want to start with the super basics. What does

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PAICE dot work stand for? It's an acronym, right?

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It is. It's P A I C E

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and it stands for People plus AI Collaboration

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Effectiveness. It's a framework basically for measuring

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if people — how well people can work with AI safely,

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repeatably, in a way that can be taught, managed, and governed. Here

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AI usage. And that's a start. But really

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I'm more interested in capability. That is the shift where

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L&D becomes truly essential. I

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actually use the acronym P A I C E in a couple

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places. It's also the capability

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measures of Performance, Accountability,

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Integrity, Collaboration and Evolution that spells out

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PAICE. I actually — I think I came up with that one first, but

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there's also the scoring tiers and the products

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and all that kind of thing. I maybe went a little too hard on the

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branding, but having a common mnemonic is definitely helpful.

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Absolutely. And I really like

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— common to both of those is the word "collaboration," right?

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And so I think that that's the key with seeing AI tools

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as being a collaboration. It's a new kind of partner. I

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hesitate to anthropomorphize it, but it is a

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different kind of work. And so I'm really excited

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about the collaboration, but at the same time, in order to implement tools, in order

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to use tools well, the people need to collaborate and be able to

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have different kinds of conversations as well. So I'm really digging the

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collaboration space on this. Yeah, great, me too.

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So typically, right when, when I talk to organizations and

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we say, what are you measuring with

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your AI tools? They'll say, "wait, wait, wait, wait, wait, wait!" It's too early to

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be measuring results and business and all this stuff and everybody tries to, but there's

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this conversation around, should we be measuring dollars? Which

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is one piece of things, but we also look at, right, organizations

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are asking their people, "are you using tools?" So self reporting tools usage.

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Depending on your scale

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in the organization, your tools actually keep track of who

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uses them and for how long a session and how many minutes and how

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many sessions a week and whatnot. That is only though

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— it's notably — that's only on the approved and paid

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for tools by the company. Not all the things that you might bring along

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for the ride as well. People are tracking

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completion of required training, right? "When we pushed out

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the compliance training about AI, did you, did you take it?" We all know

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what an effective learning metric that is. And then

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several of my clients

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are, you know, they're — how many of their people, how many of their client-facing

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people have certified, you know, completed an AI

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certification program or something like that, right? So still a measure

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of activity, but kind of a

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measure of "I have completed a

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thing." What does PAICE dot work measure,

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actually? Yeah, I'm glad

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you brought up the training itself is a perfect

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analogy here. So the old butts-in-seats metric, you know,

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it doesn't tell us a whole lot. We know that.

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We don't just want to show the activity-based checkboxes of attended,

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and completed, and passed, and — all those things are needed, certainly. They're

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just not enough. They never really were enough.

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But they're just the first hurdle that we had to clear in any

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kind of learning intervention. But very soon after we clear that bar,

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the next one comes into focus, which is what difference does it make? So

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just like with any learning intervention, AI can

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make the kind of difference that the business is hungry for or it

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can do something else that isn't that. What PACE

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aims to do is quantify the risks of AI,

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not on a technological basis, but on the human level.

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So the shorthand I often give is, it's like FICO for

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AI risk. That's a very US-centric term, I know, but

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PAICE is global in scope. It's basically

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helping the organization assess what are the risks

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of giving these high-powered tools to our workforce.

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I think that's really, really

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so important. I remember an early conversation I had with Josh Cavalier,

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and there's conversation about why are some

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organizations adopting AI and why are so few doing it.

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This was several years ago and we had this conversation around

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organizational risk. These tools do things, these

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tools have access to a lot of things. And the, the gateway

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to that, by the way, are humans. But the,

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because of the — the possibility of risk is so

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great, both frequency and impact, that...

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this is, this is different. This is different than rolling

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out calculators. This is different than rolling out the internet. This is different.

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So I think this is such important work.

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You've written a white paper, and I've had a

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chance to dig in and give a

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round or two of thoughts on that, which was so much

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fun. Thank you so much for that opportunity. There's a couple

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of terms now we've got PAICE dot work covered. There's a couple terms that

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I'd like for you, in this context, to

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discuss and define a little bit more. One is, what do you mean by "AI

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collaboration"? Yeah, well, well, first I just want to say again,

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thank you, Megan, for your time and generosity on that version of the white

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paper. I've since made some pretty substantial revisions that incorporate

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the feedback that you and others have provided. The new version is much

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shorter and introduces fewer terms that need definition. But, but

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the "AI collaboration" one that you kind of foreshadowed there,

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yeah. What do we mean when we talk about AI collaboration?

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Because it's not people using AI, it's

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the ability of a person or a team to reliably

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produce good work with AI in the loop,

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with its known limitations, with review checkpoints

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with the required organizational

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accountability. So in L&D terms, it's

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a performance system. This isn't like skill badging or certifications.

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It's a tool-agnostic means of aggregating

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human intelligence and AI intelligence

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to output work.

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Love it. Love it. Okay, so thinking about

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that then, what do we mean by "governance readiness"?

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Yeah, we've seen a lot about AI

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readiness in general and well, "ready or not, here it comes." At

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PAICE, we refer more to governance readiness, which

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is the organization's ability to scale AI without all

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the confetti. I'm not opposed to confetti and celebrating things; I've

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been known to throw some confetti on occasion. But this

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version of readiness includes

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guardrails, it includes review cycles, it includes escalation

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paths, ownership; it's hard to take readiness

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as a term seriously with those elements

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missing. So that's what we mean when we talk about

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governance readiness. I kind of like that.

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So a lot of times "readiness" is in a conversation around literacy and

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individuals' skill sets, or

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change capacity, or interest and

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willingness, right? "Readiness," "willingness," right? But governance is

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a word nobody really, or very few

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people, really get excited about. But governance is

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what we need to make sure that we're doing this in a sane and

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orderly way that is safe and effective for the

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organization overall. The readiness to have that

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governance infrastructure, I think is just at a level above both of

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those. So I kind of love that a lot.

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Great. Okay, so behavioral

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observation is the next thing I want you to dig in

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because PAICE is not a multiple choice test.

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That's right, yeah. So, we can

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— we're very familiar in L&D with testing what people know about

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something. That doesn't mean that they're going to do anything

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or that their knowledge would be predictive of what they would do

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or how people feel about something, you know, with a sentiment survey or something like

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that. The reason I made PAICE is

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because those things don't "matter harder"

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when it comes to AI. Like there's the

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conversation we have in L&D all the time about trying to get closer

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to the things that actually matter and what is actually predictive

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of behavior. But the best thing to observe is behavior

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itself. So that's what PAICE does.

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That's what it's built to do. And it's not,

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it's not asking you what you know about AI. Which is great because

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you don't actually have to know a lot about AI in order

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to use AI well, just like you don't have to be a great

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mechanic to be a great driver, right? Like I

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want to get this thing where I want to go. The ability

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to do that is really what PAICE is focused on, of

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watching that. In the same way that you take a driver's

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test; there's the written part of the test. Yes, you have to know

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stuff. But then someone sits in a car with you and they take you on

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a route that is unpredictable, that maybe you've never been on

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before. And they're watching how you perform

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in that circumstance and giving you your

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license based on how you perform against that

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rubric. That's the best analogy for what PAICE is

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doing by watching how people use AI in

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this kind of simulation circumstance and

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then being able to provide very specific

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feedback and ratings based on that assessment.

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I love this. And actually the way in which

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you're doing this with PAICE dot work has become my new example

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of when I'm, when I'm describing Will

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Talheimer's Learning Transfer Evaluation model. And people are like, "well, what's the difference between

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a tier 6 decision competence and a

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tier 7 — sorry, tier 5 decision competence, 6 task competence" — like

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task competetence. We actually watch somebody do it.

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And this is a great example by the way.

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So super, super cool. Now, but here's the thing; as I

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think back to my own driver's test and what a nerve-wracking experience that was,

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but that gave me the ticket to do something, right? It literally gave me the

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keys, right? Or license to drive.

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This kind of measurement is a

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bold and maybe challenging move from a

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measurement perspective, right? I can imagine it makes some people

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uncomfortable to be assessed this way, particularly

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if they like to think of themselves as having great skills. Everybody is an above

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average driver, right? By some miracle of metrics,

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everyone's above average. Yeah, everybody is above — like, "I'm a good driver, of course!"

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And what are

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some of the change components that an organization should

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be thinking about if they are looking

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at something like PAICE dot work? Well, the

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first thing to say is that I built

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PAICE dot work on Privacy by Design principles. So

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as far as like the person who sat in the car with you and

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your nerve-wracking experience of your driver's test, PAICE

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is built to scale

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that kind of individual assessment and

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observation, but it's scaling it using AI, so

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there's not actually a person watching. So when you go through the

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assessment, no one knows that you did. No one

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sees your score unless you choose to show it off. Teams

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and organizations can still see that their people did something in

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aggregate. They can still see any gaps and dangers that exist

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at a higher-level view, which is really what they want anyway.

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Well, most of the time, I should say. Anyone who's been responsible

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for compliance reporting knows that there's

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inevitably a persecution motive that develops within the

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organization of, you know, "let's fire all the low

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scores" or the, you know, all that kind of thing that happens. I've designed

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PAICE to be immune to that. So not even I

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know how specific individuals are scoring. I just

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see that anonymized individuals are getting their scores.

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That way I can't be coerced into helping fire people. You know, the

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platform can't be used that way. But

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eventually PAICE dot work will probably have some competition.

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I'm happy to let the competition take that

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legally-riddled and misaligned work. Our mission is

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to enable safer and more effective

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people-plus-AI collaboration by providing

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independent capability measurement.

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We're also a public benefit corporation, so we're fully

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committed to scaling a profitable company, but we're structured so that we

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never have to choose between profit and principle.

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So that's important for people to know: You're not being

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observed in that traditional sense. This is a new capability that AI

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opens up that has never really existed before. And it's also important for

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organizations to know that what you're getting is a view

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of your people, not a view of individuals,

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like in a learning management system or something. Okay. And

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that's, that's perhaps different than what people are expecting from

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L&D or from their organizations. So probably an important message.

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I will find the link and add it to

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this podcast when we publish it, but there was an interesting piece

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of research that was done with one of the large recruiting

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firms and they conducted a trial in which

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they allowed applicants to either interview with a

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human interviewer, an AI interviewer — actually,

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they didn't — group one had to interview with a human.

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Group two had to interview with an AI. And group three

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got the choice. And there was some interesting,

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interesting findings that came out. One was that people who

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interviewed with the AI tools actually scored higher.

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Humans did the scoring. It was just the interview was

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with the AI humans did the scoring. And so some of

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their thinking was that it freed people up. They didn't feel quite so, so

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judged. And so that's interesting.

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What they also found in that third group where they allowed people to choose

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was that women and minorities

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tended to choose the AI more frequently. Yeah. And

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their thinking behind this and some of their follow up

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was that they were feeling like they would be more assessed as an

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individual and not based on their social identity

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characteristics. I thought, "mind blowing." Yeah. This is a tool for

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equity and participation.

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Yes. And they're probably right, is my

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instinct. The studies have yet to be done,

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but AI can amplify whatever it is that we

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want to focus on and use it for. So one of the big worries is

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certainly security and privacy

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and all those kinds of things. I've directed PACE to use

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AI to make it impossible to deconstruct

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an individual's identity from what it is that's being gathered. Like if we

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aim it at Privacy by Design, it stays private. If we

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aim it towards equity, it works great for that. When we aim

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towards accessibility, it works great for that too.

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It's a matter of how we drive that AI output to

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where it is that we choose to go, where we want to go. So

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I get a little meta about that and I'm doing my best to

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practice what we're preaching with PAICE.

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I love it. I absolutely love it. Okay,

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this has been fascinating, but I want to take a

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slight shift here. I am always

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curious about people's work quirks.

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What are productivity habits — things that make you either

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super effective or super annoying to the people around? The

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variety is always interesting and surprising. I always learn something more about people that

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I didn't know before. Do you have any favorite habits

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or tips? Your favorite fidget, your favorite distraction?

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So I'm probably a pretty quirky worker. I get along well in

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anybody's office. But 25 years ago I was the only person with three

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computers on my desk. One development box, one kind of

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handicapped baseline computer for testing, my own personal laptop.

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Today I'm still doing something like that. Three computers on

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my desk now, but I'm also working across

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ChatGPT, Claude, Gemini, Perplexity, usually a local model like

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Deepseek, all at once. And I find myself

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serving as the human transport layer between them all very

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often. I have my own Obsidian vault, which I

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am kind of obsessive over. That's where text and

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all the other files land. I'm like Markdown native,

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so anything that's coming to me, I'm

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often like porting in and out of Markdown,

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which is just a basic text format. And I

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do all of my, all of my jotting still in a paper

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notebook, I think, which is... which is probably a

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quirk at this point. I use mine constantly because just of the

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quality of thinking that comes out is just better for certain things.

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What I don't use unless I have to

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is mobile devices. I was one of the first independent

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iOS developers long ago. I taught my smartphone cinema workshops

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for years. I still believe in the promise, but I can't ignore the history

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since then. So, yeah, I would

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say don't text me stuff so much. I'm

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not the guy that wants to do all of that on my phone.

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And I would encourage anybody who wants to create things that matter to stop

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consuming things that you don't... don't like through your phone.

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The costs outweigh the benefits, I think. So

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I'm always the one trying to find a better way to like

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not go through the phone for everything. Does that count?

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It totally counts. Maybe not what one would have expected from somebody

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who's got three computers running all the time. So I love it. I love it,

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love it, love it. Sam, thank you. Thank you so

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much for hanging out with me for a few minutes. Thank you so much for

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the work that you have done and are doing

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for the industry. And I will, I am

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sure I will bump into you at some interesting conference or some interesting

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conversation again in the future. So thank you so much. Yeah, always

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a pleasure, Megan. Thanks so much.

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So how'd that go? Megan? That was so much fun.

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I've known Sam for years and just really

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appreciate — he's always surprising, right?

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So he's this kind of easygoing, unassuming guy

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and then he starts talking and you're thinking, oh my gosh, he

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is thinking about things at a very deep level. And I appreciate

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that so much about him. And he's so willing to share and make it

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practical with other people. And that's something really

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awesome about him. He came up to me at DevLearn and literally

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gave me a paper print out of his white paper

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and asked for feedback. And I thought, well, that's

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cool. That gives me something to do on the plane. And so old school.

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Like he was talking about on paper and pen. Old school. I go out and

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I'm like scribbling in my thoughts and I'm drawing pictures

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and, "what do you mean by this?" And "you've got two of those." And "I'm

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kind of confused here," but "this is really cool. You got to amplify this."

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And then I had these, like, 18 pages

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of handwritten notes, scribbles all over, like, how do I

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get... do I put this in the mail? Do I like, what

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do I do? So no kidding. I filmed it with my

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phone. I like, took my phone,

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and of course after Sam said he doesn't like to use phones. But anyways,

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the the video camera in my phone and I talked

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through all of my notes, and it was probably the weirdest way to give

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feedback, but worked,

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so. And it was a fun paper to dig into. So

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it was great to have this conversation. It's cool to see the iteration and the

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evolution of the work that he's doing. I know you've got

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one more thing to share, Megan. I myself am really

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eager to get in and try the tool out,

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both as an individual and maybe as an organization.

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And I think that this kind of thing

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is something we'll see, in the coming years, ore and more of. Sam

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mentioned he'll have competitors. He absolutely will have competitors

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for this. But what I love is that this first one

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is like a research project project. It is

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an amplifier for us. So super cool stuff.

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I love my job. This is Meg Fairchild and Megan

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Torrance and this has been a podcast from

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TorranceLearning. Tangents is the official podcast of

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Torrance Learning (as though we have an unofficial one). Tangents

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is hosted by Meg Fairchild and Megan Torrance. It's

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produced by Dean Castle Castile and Meg Fairchild, engineered and

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edited by Dean Castile, with original music also

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by Dean Castile. This episode was fact checked

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by Meg Fairchild.