In Bill Kerschbaum’s blog post ‘Why the iPad User Guide Matters’ he makes the case for good design as a necessity for effective content delivery. He points out that Apple cares about the design of their technical documents as much as they do about the design of their products because everything their customers see will shape their perceptions of the company. Here, here!

Without the draw of a real human connection, we have to work extra hard to make elearning content engaging for the learner. We happen to think that aesthetics is a huge part of that, along with, of course, strong instructional design and a performance-related motivation for the learner to actually complete the course. When everything you do sends a message – good or bad – you can’t ignore the beauty of the experience. With really effective elearning, the appeal of the form increases the function.